New month, new statistics. Entering a new month means it is time for us to provide feedback regarding the previous month, August. This data provides valuable insights into engagement across various regions. The concentration of streams in specific cities and countries can guide targeted content strategies to enhance reach and engagement further.

The United Kingdom leads significantly in total streams, indicating a strong audience engagement. Germany and the United States also show robust streaming numbers, suggesting these countries have a well-established audience for our content, increasing our rate to 13% on average compared to the previous month, July. Cities like Frankfurt, Hanoi, Dublin, and Madrid show individual prominence, reflecting localized interest in specific regions. Hanoi and Lahore have been sitting on our top 5 most streamed cities for the past three months, showing massive love and support.

The data suggests that European cities dominate the top streaming locations, with several cities from Germany and the UK making the list. Most exciting of all, we have sitting in Trending Techno charts across all 5 continents for 4 weeks consecutively with SHINNIE's single drop "Unfurnished Thoughts". This has been so major since we are seeing traction in locations such as South Africa, Morocco, Egypt, Saudi Arabia,  Korea, Brazil, Argentina, Columbia, Mexico and Australia. We were looking for a way to bring Japan in as it is a major location for music industry, and we are happy to announce that since last month, Japan has entered our list of streamers, signing a Japanese artist to one of our labels.

July stats are out, and we are super stoked to see new cities added to our traction! Last month was an incredible one for us, and we couldn't wait any longer to share the stats with you!

Germany has topped the charts as our most listened-to country, while Hanoi continues to reign as our most popular city! An overall of 3.4k streams on our top 10 locations.

But that's not all—Lahore and Cairo have made their debut on our list of most listened cities! Also we had traction in Saudi Arabia, El Salvador and major reach in Myanmar which shows that 1. Music is our common language 2. We are on our way to new territories.