Don’t Post Negativity or Industry Complaints

We all have bad days. Maybe a show got canceled, a song didn’t perform as expected, or someone in the industry let you down. But airing out frustrations publicly can make you look bitter and unprofessional. Even if your complaint feels valid, people watching from the outside, fans, DJs, promoters, or labels, see someone who complains instead of solves. And that can quietly block future opportunities. Instead:

• Use your private circle to vent.

• On your public page, share lessons, growth, and gratitude. Turn your setbacks into stories that inspire, not rants that repel.

Don’t Overshare Personal Drama

Fans love authenticity, but there’s a difference between being real and being reckless. Constantly posting about arguments, relationships, or personal conflicts blurs the line between your art and your personal life. When people follow you for your music but only see chaos, they stop taking your artistry seriously. Instead:

• Be open about your journey, but keep it purposeful. Share stories that connect to your art, your hustle, or your growth. Protect your peace and your privacy; not everything deserves an audience.

Don’t Post Unfinished or Low-Quality Content Just to “Stay Active”

Consistency matters, but quality matters more. Posting low-effort or rushed content, poorly mixed snippets, blurry photos, or off-brand videos, can make people think you don’t care about presentation. Social media isn’t just about being seen, it’s about being remembered. Instead:

• If you don’t have new content, recycle highlights from old shows, post behind-the-scenes clips, or share fan reactions.

• Plan your visuals, mix your snippets properly, and take time to make your posts feel intentional.

Don’t Post About Money, Deals, or “Flex” Too Hard

Nothing turns people off faster than constant bragging or oversharing about money, streams, or “industry moves” that might not even be finalized. The internet never forgets, and it’s full of people ready to fact-check. Flexing too much can also attract the wrong energy — jealousy, fake support, or unnecessary drama. Instead:

• Let your work speak for you. Celebrate wins with humility and authenticity. Share results, not ego. Your fans will respect the grind more than the flex.

Don’t Engage in Online Beef or Respond to Hate

Every artist deals with criticism, trolls, or shady comments. But how you handle them shows your character. Publicly arguing online can make you look insecure, reactive, or unprofessional, even if you’re “right”. Remember: screens don’t forget, screenshots travel fast, and brand deals hate drama. Instead:

• Ignore the noise — success is the best response.

• Use humor or grace if you must respond.

• Keep your focus on creating, not clapping back.

Don’t Post When You’re Emotional or Under the Influence

Many artists have regretted late-night posts made out of anger, heartbreak, or intoxication. In the moment, it feels real. The next morning, it’s permanent. Instead:

• When you’re emotional, write music, not tweets.

• If you wouldn’t say it on stage or in an interview, don’t post it online. Let time pass before you post anything reactive.

Don’t Copy Other Artists’ Personalities

Social media makes it easy to mimic trends, aesthetics, or tones that seem to work for others. But fans connect most with what feels authentic. If your posts sound like someone else’s captions or style, you lose what makes you unique. Instead:

• Show your own perspective. Your humor, your behind-the-scenes process, your creative quirks, that’s your brand. Don’t compete. Connect.

Don’t Forget, the Industry Is Watching

You never know who’s scrolling your page. Labels, booking agents, managers, PR teams, they’re all online, checking how artists carry themselves. Your online presence can open or close doors before you ever step in the room. Instead:

• Think of your social media as your digital resume. Ask yourself:

  • • • • • • • Does this post help my career?

              • Does it reflect my values as an artist?

              • Would I be proud of this post six months from now?

If the answer is no, don’t post it.